Football unites. To prove this, Carlsberg created a whole new game: Border Football. This game uses what divides people - borders, walls and fences - to bring them closer. We played at three of Europe's most tense borders. For a moment, people from both sides forget the wall between them. They enjoyed the togetherness that only beer and football can create.
If you have a mind, you can create. In order to prove this Smirnoff enabled us to create a new kind of instrument. Mindtunes is the story of 3 physically disabled musicians who attempt to make music with only one instrument: the mind.
Given the high suicide rates in Belgium, the Flemish suicide prevention hotline urgently needed to recruit new volunteers. But answering a call from someone with suicidal thoughts is not something everybody feels comfortable with. Therefore, we performed an experiment that already pre-selects people. We put a Zelfmoordlijn branded phone in a public place, and let the phone ring. We filmed this experiment and launched the video 2 days before the World Suicide Prevention Day.