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Given the high suicide rates in Belgium, Zelfmoordlijn 1813 (the Flemish suicide prevention hotline) urgently needed to recruit new volunteers. But answering a call from someone with suicidal thoughts is not something everybody feels comfortable with. Therefore, we performed an experiment that already pre-selects people. We put a Zelfmoordlijn branded phone in a public place, and let the phone ring. We filmed this experiment and launched the video 2 days before the World Suicide Prevention Day.


The objective of Zelfmoordlijn was to recruit 250 candidates, we got 450 people registered to become a candidate-volunteer within two weeks. According to Zelfmoordlijn, the quality of the candidates was very high.


  • Silver Effie award


  • Eurobest shortlist


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